BDW's Mission and Vision

BDW's mission is producing agripping annual meeting point of global creative leaders with Serbia and South East Europe in Belgrade, with a nonpareil design conference as a centerpiece, while developing a year-round one-stop network for the entire SEE creative community and providing a continuous connection with global creative industries is BDW's vision.

BDW exists to be the bridge between the creative industries and the business world, the global design scene and the local and regional impetus, the private economy and the government administration, and last but not least, the connection between our famously passionate audience and the leading global creative minds of the 21st century. BDW is targeting: professionals in creative industries; independent design professionals; brand managers, marketing, PR and communication professionals; advertising, branding and design agencies; business representatives and company’s executives; cultural policies decision makers; local and regional managers in culture and media; architects and urban planners; media representatives; students of design, architecture, applied arts, digital arts, marketing, advertising, media, economy, arts and cultural management. The foundation is clear - we have an amazing reputation to defend and develop further: our famous international three days conference has been voted one of the best global creative conferences by worldwide opinion leaders and media, 7 years in a row, and the list of participants is growing and setting absolutely new standards and perspectives, probably globally unmatched! Our mission is to convert Lecturers to Ambassadors, Visitors to Members, and Everyone to Loyal Supporter.

To achieve this, we are further and deeper developing connections on two levels: firstly with all surrounding regional centers, following with leading global design-hubs, ensuring a 365 days / year active two-way exchange of projects, ideas, collaborations. We are not only helping to develop a network of creative cities worldwide, but in the process produce effective new tools such as websites, blogs, seminars and knowledge centers such as libraries and series of ongoing events, all the way to opening a permanent regional design museum in Belgrade. Our successfully developed vision would firmly place Belgrade and Serbia as well as the whole SEE region on the global creative map, and ensure BDW's role as global partner to leading institutions and events devoted to building a better society with help of creative industries.