When we talk about creativity - art, architecture, urbanism, branding, design and advertising - what we are doing is not a continuation of the free and fantastic stories which humans have told nights around campfires for hundreds of thousands of years.

Our storytelling tool is “Branding” and our knowledge system is “Design Thinking”. Welcome to our Brand New World of selected works, creative minds, insights and news!

Michael Baulk Michael Baulk

Chairman / The Mill Michael Baulk

Alessandro Pierandrei

Politecnico di Milano and Pierandrei Associati Alessandro Pierandrei

Shin Azumi

Design / a studio Shin Azumi

Alice Rawsthorn

Design Critic / International Herald Tribune Alice Rawsthorn

Marva Griffin Wilshire

SaloneSatellite Milano Marva Griffin Wilshire

Renny Ramakers

Design / Droog Renny Ramakers