About Us

Jovan Jelovac founded the Belgrade Design Week (BDW) in 2005, as a non-profit NGO. As a true rarity in the world of festivals, Belgrade Design Week is the first festival of creative industries and modern business in Serbia and the South East European region, covering an area home to more than 100 million people from Milan to Istanbul.

WHAT WE DO is make the connections between some of the foremost creative minds on the planet, their ideas, their products, their processes, and you.

HOW WE DO this is by producing a world class conference and a cutting edge regional design show, while making time for our guests to explore the gourmet and nightlife capital of the region – Belgrade.

WHEN WE STARTED in 2005, we envisaged a private, non-profit event funded in equal part by reputable national government and international institutions, commercial sponsors and visitor’s box office sales. Since then, we have been included into top ten creative events in the world by leading global opinion makers.

WHERE WE HELP is in showcasing object and graphic design, architecture, branding, advertising, music, digital media, TV, art, publishing, film, fashion, media and all other forms of design related business.

WHY WE EXIST is to connect the creative industries and the world of business without bias, and allow Belgrade to fulfil its regional creative potential. As a measure of our success, ask Daniel Libeskind: after his lecture at BDW 2008 he walked away with the commission to design the master plan for Belgrade’s new waterfront development.

As you read this, ideas and connections forged at Belgrade Design Week are blossoming around the world.

Jovan Jelovac

BDW's Founder and Curator, Partner and Creative Director of Brand New World Jovan Jelovac

Vesna Jelovac

BDW's co-founder and BNW's Partner and Client Director Vesna Jelovac

Biljana Bilakovic Biljana Bilakovic

BDW's Team: Creative Director and Art Buyer Biljana Bilakovic

Milan Dragic

BDW's Team: Senior Graphic Designer and Art Director Milan Dragic

Dragisa Cubranovic

BDW's Team: DTP Lead Dragisa Cubranovic

Desanka Belancic

BDW's Team: Digital Content Lead Desanka Belancic