Studio Appétit

Studio Appétit is a multidisciplinary experience design studio, specializing in Eating Design and culinary oriented projects. At BRAND NEW WORLD MILANO 2015 Studio Appétit presented the latest project: “Things of Edible Beauty”, which expands boundaries of multidisciplinary design and perceptions. Exploring the everyday aesthetics of food and it ornamental value, based on flavors trend forecasting and development, it is a new embodiment of fashion, combining design objects, edible products, visuals and fragrances, timeless yet changing by the season.

Among the studio’s various products you can find design objects, edible products, eating installations, multisensory brand experiences, dining concepts, restaurant art direction, lectures, workshops… The studio utilizes uncharted territories of the power of food design to create and enhance multisensory experiences.

Eating is one of the only activities we do that stimulates all the senses at once, therefor it is one of most exciting celebrations of our existence. In the fast pace world that we live in, it seems sometimes that we are so far away from our basic needs as human beings. The joy and fulfillment, physical and emotional that we receive from food is irreplaceable. Eating (and sex) are the only actions we do that stimulate all our senses simultaneously. This is why it is so interesting and relevant to design eating experiences. Exploring and investigating the triggers, notions and reactions the food culture, nutrition and the act of eating brings in us, said Ido Garini. 

Studio Appétit is considered a trailblazer in setting food design as an equal discipline within the world of interdisciplinary design projects. In Milan, Garini is showing his innovative approach to eating and how design can satiate some of our wildest and most intense appetites.

I am usually most connected to the most recent project, and not only because it is relevant, but because it contains everything I have learned from the ones before it. Right know it’s “Things of edible beauty”. It’s a real strong concept embedded into a really believable platform, claimed Garini.

The Studio has an extensive background in the international design world, as well as in kitchens around the globe. With Garini at the helm, the studio has a unique food and design professional directory of 20 international practitioners from which it builds teams according to the specific requirements of each project.

The best recognition for me is actually when people experience my projects and feel something new. Also, the studio has made it in the past years for a few magazine “10 best in the world” lists in the field of food &design. It is always good to hear that we are leading and inspiring in what we do. My favorite clients are the ones that are not afraid to experience something different or differently. The work I create is first of all experience-focused, so before knowing what exactly we are doing in matters of form and function, I first define the experience and then see what I need to do in order to achieve it, concluded Garini. 


Ido Garini / Studio Appetit (NL) @BDW 2014 from Brand New World on Vimeo.

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