Jovan Jelovac at the Creative Business Forum at SPIEF 2021

Jovan Jelovac will participate in the first Creative Business Forum in Russia as a founder and curator of the Belgrade Design Week. St. Petersburg International Economic Forum will host the first Creative Business Forum from 2–5 June 2021. The purpose of the Forum is to bring together representatives of government and business with the leaders of the creative community. Forum will discuss the development of the industry in Russia and worldwide, as well as try to formulate common objectives and create a platform for a three-way dialogue.

The event was attended by Deputy Minister of Culture of the Russian Federation Olga Yarilova, Deputy Director of the Roscongress Foundation and Director of the Creative Business Forum Elena Marinina, artistic director of the Malaya Bronnaya Theater Kon-stantin Bogomolov, director of the Center for Urban Studies of the Economic Faculty of Moscow State University. MV Lomonosov Sergei Kapkov and the founder of the Center for Contemporary Art WINZAVOD Sofia Trotsenko. In the online format, international speakers joined the conference - chief curator of Design Miami Aric Chen, director of Belgrade Design Week Jovan Jelovac and head of the partnership department of the  Education Above All Foundation (EAA) Maryam Ahmed Al-Nasr. Also, the Deputy Minister of Industry and Trade of the Russian Federation Gulnaz Kadyrova made a video message.

Opening the press conference, Olga Yarilova spoke about the progress in the implementation of the concept for the development of creative industries and noted that creative spaces are one of the fastest growing sectors of the economy, so it is necessary to dis-cuss the prospects for their development, as well as measures of state support. The Deputy Minister said: “Creative industries are based on people's creativity and intelligence, which are used at the intersection of culture, business and management. The Creative Business Forum is a unique platform for dialogue and the search for effective solutions that will allow our cultural figures and creative entrepreneurs to become successful and in demand not only in Russia, but also abroad. "

Elena Marinina, Director of the Creative Business Forum, told reporters about the concept and main events of the Forum, the theme of which this year is “Creative Economy in a New Reality”. The key event will be the plenary session “What is Russia coming up with now?”, Where the participants will discuss how to create a creative ecosystem in such a way that Russian projects are competitors and are in demand in the international arena. The participants in the discussion were Sergei Novikov, Head of the Presidential Administration for Public Projects, Olga Yarilova, Deputy Minister of Culture of the Russian Federation, Svetlana Chupsheva, ASI Director General, and others. The discus-sion was moderated by Tina Kandelaki, general producer of Match TV.

Also, among the main events of the business program, Elena Marinina noted the Cultural Dialogue "Russia - Qatar" and the session "Women in Creative Industries", at which the Deputy Chairman of the Federation Council of the Russian Federation Galina Karelova, Deputy Minister of Science and Higher Education of the Russian Federation Elena Druzhinina, General Director NMH Svetlana Balanova and Stella Kesaeva, President of the Stella Art Foundation.


Gulnaz Kadyrova noted in her address that the Ministry of Industry and Trade of the Russian Federation is responsible for areas of the creative economy based on production competencies, including the artistic industry, the musical instrument industry, folk arts and crafts, fashion, design, etc. The place factor plays an important role in the development of creative industries. Therefore, the ministry plans to develop not only creative business projects, but also places of their traditional existence: creative cities, craft settlements, historical manufactories and creative quarters in cities. The Deputy Minister invited to attend the sessions of the Ministry of Industry and Trade and expositions within the framework of the Creative Business Forum: “4 regions will be represented - Nizhny Novgorod, Veliky Novgorod, Bryansk Region and Moscow Region. They are the most advanced in the implementation of projects related to the creative economy, at-tract tourists and young people, develop large and small territories that are the custodians of the "code of creativity."

Sergey Kapkov will take part in the discussion on the topic of creative clusters and in the World café “Why do we need creative industries?”, Moderated by Vladimir Soloviev, founder and managing partner of EVERYCO Group. Sergey Kapkov himself will become the moderator of the session "Creative Industries: Statistics, Export and Integration into the World Economy", which will be held with the support of the Ministry of Industry and Trade of the Russian Federation. Other participants in the discussion will be Gulnaz Kadyrova and Vladimir Ilyichev, Deputy Minister of Economic Development of the Russian Federation. Speaking at a press conference, Sergay Kapkov said: “The holding of the first Forum of Creative Business is a big step in recognizing the importance of this topic. We are on the verge of a new industrial policy in Russia, and it will be based on the creative economy. Today we create a large number of meanings, but they do not transform into real successful products and services. In order to talk about real success, the cycle from the creation of an idea to its implementation must be with o be doubled, or even more times."

Director and artistic director of the Malaya Bronnaya Theater Konstantin Bogomolov, who will take part in the session "Supporting young talents - the basis for the future of the creative economy" spoke about the need to create a unified ecosystem or special mechanisms that will allow young talents or representatives of creative industries to interact with business for the implementation of joint projects.

One of the key discussions of the Creative Business Forum business program will be a session supported by the Association of Galleries “World art capitals: what is lacking in Russian megacities to obtain such a status?”. Commenting on her participation in it, the founder of the VINZA-VOD Center for Contemporary Art Sofya Trotsenko explained: “When we say art in the form of creative industries, in fact we are talking about the art market, where art is its content. During the pandemic, we managed to unite the leading galleries into the Association and now they are not isolated participants in the art mar-ket, but a single organization that defends and develops the interests of all participants. In developed countries, the art industry is a creative industry with a large turnover, ranging from art fairs and galleries, which become points of attraction for the city, to, of course, art clusters where artists and all creative businesses work. "

In his online presentation, Aric Chen, Chief Curator of Design Miami, said that the Creative Business Forum, given its connection with the global creative community, is extremely important to stimulate the development of the creative sector. 

The Forum received wide support from the international creative industry. The United Nations Conference on Trade and Development (UNCTAD) has included the Creative Business Forum in the roadmap of leading international events in the International Year of the Creative Economy for Sustainable Development, announced by the United Nations in 2021. Maryam Ahmed Al-Nasr, Head of Partnerships at the Education Above All (EAA) Foundation in Qatar, which is a partner of the Innosocium social Laboratory, said at the press conference: “We are pleased to strengthen our cooperation with the Innosocium Foundation, the social platform of the Roscongress Foundation, which will help us to establish effective work in Russia to help children in difficult life circumstances. "

The forum will be held under the strategic partnership of the Ministry of Industry and Trade of the Russian Federation, with the support of the Ministry of Culture of the Russian Federation and the Ministry of Science and Higher Education of the Russian Federation. Also the strategic partner of the Forum is Gazprom-Media Holding, and the General Partner is Alfa-Bank. You can get acquainted with the full program of the Creative Business Forum on the official website of the event.

For the first time, the Forum for Creative Business was held in September 2020 as part of the first Russian Creative Week in Moscow's Gorky Park. The international partner of the Forum then was INTERNI Designer’s Week Milano, the event was supported by De-sign Miami, Venice Biennale, Art Basel and Belgrade Design Week. Over three days, ten sessions were held, in which more than 70 experts took part: First Deputy Head of the Presidential Administration of the Russian Federation Sergey Kiriyenko, General Director of the Agency for Strategic Initiatives to Promote New Projects (ASI) Svetlana Chupsheva, TV presenter and journalist Vladimir Pozner, director Timur Bekmambetov, general producer of Match TV Tina Kandelaki and many others.

The Innosocium Foundation, the social platform of the Roscongress Foundation, was established to create conditions for a constructive dialogue between business, government and civil society. The priority areas of the Innosocium Foundation are the development of culture, creative industries, education, youth initiatives, women's leadership, and social communications. The main tasks of the Foundation are practical support for priority areas of social development, the formation and promotion of social issues on the communication platforms of the Roscongress Foundation, the implementation of charitable initiatives, increasing the efficiency of NGOs and CSR, and the development of international cooperation within the framework of the sustainable development agenda. The Director of the Creative Business Forum is Elena Marinina, Director of the Innosocium Foundation.